How to Rank a New Website
Marketing • December 2, 2016
Because getting targeted visitors to your website is not always easy, you will want to take advantage of every tactic that you can. If your site is new, you could have trouble getting your content to rank on the No. 1 page of Google and the other search engines. The good news is that you can use an SEO plan that is designed for new domains when you don’t want to get left behind. The first step in the process is to find a list of long tail keywords for your market. With a few keywords on hand, you will create your content and optimize your website. The final step is to build strong backlinks by offering to guest post on reputable blogs, which will work wonders for your SEO effort.
Short keywords related to popular markets will always have a lot of competition, and a new website would not have much hope of ranking. On the other hand, long tail keywords don’t have the same problem, and targeting them will give you the best possible odds of success. Using Google’s Keyword Planner, come up with a few keyword ideas to get moving in the right direction. Even though long tail keywords won’t always bring a lot of traffic to your website, posting content on a consistent basis will provide you with long-term rewards.
With a list of useful keywords, you are ready to start creating content that will grab the attention of the search engines. To get the most from your effort, include your targeted keyword in the body of your content and subheadings, ensuring that each placement appears natural. If you write in a way that harms the readers’ experience, it will impact your rank in a negative way. When you need to get an idea of the type of content that works well, search for your related terms in Google. As you review each article, think of ways that you can improve on it in your own content.
Although writing SEO optimized content can go a long way when it comes to boosting your rank, it’s not enough on its own. Those who want to take every possible step will not want to overlook the importance of on-site optimization, and this part of the process involves putting your keywords in the title and tags of each webpage. Also, people have noticed that websites that are mobile-friendly perform better than those that are not.
The final part of your SEO plan is to start looking for popular blogs on which to guest post. When you find a few blogs that are related to your market, comment on the posts and reply to the comments, offering value at every turn. Once you gain positive attention, you can approach the blog owners with your offer. In exchange for providing content, you will earn a powerful backlink, which will help you move up on the search results page.
No matter how new your website might be, you can always find a way to increase your rank. The key is to focus on long tail keywords and to craft engaging content. In addition to on-site optimization, guest blogging will serve to complete the process, and you will enjoy search engine traffic in no time.