BeVisible 2017-08-23T10:01:57+00:00

Project Description




BeVisible ( is a career network for Latinx seeking jobs in tech, finance or marketing & advertising. The platform connects job recruiters with job seekers/applicants for one of the largest growing demographics in the United States. BeVisible was founded in 2015 by Andrea Gundleman and Silvia Travesani of Boulder, Colorado. Since then, BeVisible received venture funding and has grown into a network of thousands of Latinx.

Requirements & Deliverables

As a Job Seeker, I need a way to showcase my job skills and experience online and search for new job opportunities. In addition, I am seeking other likeminded individuals to network with in my career field, geo-location and/or Alumni network.

As a Job Recruiter, I need a way to quickly and easily filter and view job candidates that fit the criteria for the positions that I am trying to fill.

As a Business, I need a way to connect Latinx Job Seekers and Job Recruiters together for mutual benefit (employment). Further, I need to provide enough value for both user types to develop a profitable revenue stream.

  • Project Objectives and Approach

  • Business Requirements

  • User Research

  • Personas

  • Content Strategy

  • Site Maps and Task Flows

  • Wireframes and Annotations (UX Pin)

  • Prototyping (InVision)

  • Visual Design

  • Front End Development


Project Objectives and Approach

Kick-off meeting

  • Identify key stakeholders and invite them to a formal kick-off meeting
  • Discover the 5W’s for the feature
  • Lead an open discussion on how to best facilitate what are thought to be the initial users needs and business goals
  • Outline how to measure success by using the Google H.E.A.R.T. framework

Project plan

  • Outline; key deliverables needed to inform design decisions, who is responsible for completing them, when they were due and how we’ll communicate (e.g. setting expectations)

Business Requirements

Stakeholder interviews

  • Interview business stakeholders to gain more insight on what their goals are and what data points need to be extracted
  • Document each interview via interview template

Competitive analysis

  • Study several direct and non-direct competitors solutions for similar features and design patterns
  • Capture screenshots of workflows
  • Design a competitive landscape matrix

User Research and Personas

Define user groups

  • Create a list of attributes that will help define the different user types
  • Organize common attributes in to groups
  • Define and prioritize which groups will have the biggest impact on the business

User research

  • Setup tests, recruit participants, conduct research sessions, document feedback, and report to the business
  • Chosen methods include; user interviews, email surveys, and in-person focus groups
  • Use the information to inform the business and design decisions (Keynote/Powerpoint presentation)

Develop personas

  • Using the information learned from the business and user research, create documents that describe the typical target users for BeVisible
  • Distribute persona documents to executives and other stakeholders
  • Update personas as we learn more information through web analytics, customer services, etc.

Content Strategy

  • Inventory content that we have now (images, videos, pdf’s, text, etc.)
  • Discuss what content needs to be created/updated (marketing, help content, error messages, etc.), who will be doing it, and how often it needs to be updated
  • Organize/group all content and attributes in a spreadsheet (content matrix)
  • Prioritize content (hierarchy) and define where content would be best placed
  • Distribute content matrix to executives and other stakeholders

Task Flows

  • Outline the site navigation based on how content is grouped (sitemap)
  • Define the users end goals and the steps needed to be performed within the system to accomplish them
  • Work with stakeholders and subject matter experts within the organization to create diagrams that outline the users path (including decision points) through the system

Wireframes and Annotations

  • Using the task flow diagrams and requirements, create wireframes that outline the user interface components necessary to complete the users goals
  • Work with the product engineering team on technological limitations
  • Annotate actions needed to perform the users task
  • Annotate empty states, error and success states other hidden content
  • Present the wireframes to the business for acceptance


  • Using the wireframes, create a higher-fidelity version of the interface for each page/state
  • Load the designs into InVision for clickable, interactive prototypes
  • Test the interface with key stake holders and end users, document results and make corrections

Visual Design

  • Create mockups that represent the exact design of the pages of the web app
  • Generate a visual style guide that outlines the common fonts, colors, logos, images and interface patterns
  • Use the visual designs as the standard for acceptance testing

Transition to Development

  • Using CSS, HTML and JavaScript develop HTML Page Templates for each page of the web app
  • Test the design on multiple devices to ensure consistency and usability when responsive
  • Package and deliver the page templates tot he engineering team and assist in implementation

Measure and Report

  • Monitor web and social analytics
  • Measure happiness by surveys, interviews, and contextual inquiries (user journey mapping)
  • Measure engagement by time spent on the new page for the user type within the next 30 days
  • Measure adoption by what percentage of the user type were targeting will visit this new page within the next 30 days
  • Measure retention by how often the user type re-visits the page within the next 30 days
  • Measure time on task by analyzing workflows and contextual inquiries
  • Reanalyze data every thirty days, compare it to the previous period, look for insights
  • Send monthly high-level reports (with visuals) to key stakeholders
  • Enter new items into the product backlog for future releases

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