Seminoles 2017-07-18T22:25:01+00:00

Project Description

Seminoles

THE ANTFARM APPROACH

Brief

The Florida Seminoles website (seminoles.com) is a central hub for all things related to the Seminoles athletic association. As part of a user experience design challenge for SportsLabs, I had three days to redesign the landing page according to their requirements. SportsLabs is a sports technology and media company based in Boulder, Colorado.

Requirements & Deliverables

As a Student, I need a way to stay updated on the Florida Seminoles sports teams -it’s a big deal around campus. I need to know team schedules, scores, standing, and stats, as well as purchase student tickets and Seminoles merchandise.

As an Alumni, I need a way to stay updated on the latest Florida Seminoles related news. In addition, I would like to learn more information on purchasing season tickets, Seminoles merchandise, and Alumni programs.

As a Parent, I need a way to stay updated on the latest Florida Seminoles related news. In addition, I would like to learn more information on purchasing season tickets, Seminoles merchandise, and Booster programs.

As a Business, I need to improve our existing website that connects students, parents and alumni with Seminoles sports team information, tickets and merchandise. Further, I need to provide enough value for both user types to develop a profitable revenue stream.

  • Business Requirements

  • User Research & Personas

  • Sketches

  • Visual Design

Process

Project Objectives and Approach

Kick-off meeting

  • Initial meeting with SportsLabs in Boulder, CO

Business Requirements

Checklist

  • The client provided a checklist of elements that needed to be included in the design

Competitive analysis

  • Study several direct and non-direct competitors solutions for similar features and design patterns
  • Capture screenshots of workflows
  • Design a competitive landscape matrix

User Research and Personas

Define user groups

  • Create a list of attributes that will help define the different user types
  • Organize common attributes in to groups
  • Define and prioritize which groups will have the biggest impact on the business

Develop personas

  • Using the information learned from the business and user research, create documents that describe the typical target users

Content Strategy

  • Inventory content that we have now (images, videos, pdf’s, text, etc.)
  • Organize/group all content and attributes in a spreadsheet (content matrix)
  • Prioritize content (hierarchy) and define where content would be best placed

Visual Design

  • Generate a visual style tile that outlines the common fonts, colors, logos, images and interface patterns
  • Create mockups that represent the exact design of the pages of the web app

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